Kendall Jenner, sister of Kim and best friend of Cara, has just landed her first proper Vogue cover. “Proper”, because she has technically graced the cover previously, if only on a 52-page special for subscribers on models who use social media.

At long last one of the most controversial models of the moment, and someone who is probably sick to death of being told that she’s not a “real” supermodel, gets some credit for all her hard work.

Naturally, the entire Kardashian clan (and Ryan Seacrest, for some reason) were on hand to congratulate her, with the help of balloon letters, selfies and giant photos of her own face.

Kendall Jenner for Vogue

— partylikeits2007 (@partylikeits07) August 11, 2016

A little background info on the cover: Despite repeated calls from die-hard Vogue fans who believe that fash-un magazines feature only fash-un models and fash-un people living fash-un lives, the world’s best known fash-un monthly has strived to keep up with the IT models of recent years.

Vogue GIF – Find & Share on GIPHY

As a result, we’ve seen everyone from Kimye (complete with wedding dress) to Kate Upton doing their best statuesque pose on the cover. The argument is always the same; these people aren’t *real* models or artists, their very existence should appal Vogue and its high-calibre readership.

To these people, Kendall is the antithesis of everything Vogue. She shouldn’t be anywhere near the cover – let alone on the all-important September issue.

@voguemagazine @KendallJenner @amazon Ya'll went from Beyoncé to kendall??!!! How much did Kris pay you?!!

— Daughter of Lucifer (@alexisheart97) August 11, 2016

Kendall Jenner is not a model.she's a reality tv personality who portrays a model. that's who's on the cover.

— Queenie (@saintkatrice) August 11, 2016

@voguemagazine @KendallJenner WHY?

— TheTallCoolBlonde (@JMRindskopf) August 11, 2016

@voguemagazine @KendallJenner @amazon but why? What is so special about her? How many time have Gigi & Kendall has had the cover? ENOUGH

— #Glory (@FirehouseT) August 11, 2016

@voguemagazine @KendallJenner congratulations on killing the institution that was Vogue 👏🏼👏🏼👏🏼

— Caro (@caritogutierrez) August 11, 2016

Throughout the interview, Kendall pleads to be “taken seriously” and insists that her multimillion-dollar modelling career is “not a joke or a stunt”, but the article itself send a conflicting message.

Subject matter revolves predominantly around growing up in the spotlight, her famous sisters and her dad’s sex transition. This is another thing that’s rattled the cage of Vogue fans.

Kendall Jenner in @voguemagazine: I'm not a famed model because of my family. Spends entire story talking about her family. ?

— Nadine DeNinno (@nadinedeninno) August 11, 2016

Kendall Jenner you wouldn't be on the cover of Vogue if you weren't a kardashian clan member #sorryforhatin

— Molly Brown (@mollsatung) August 11, 2016

Possibly writing with the aim of riling up fashion fanatics even further, Vogue published a line comparing Ken-J to Linda Evangelista, one of the most admired supermodels of all time.

People compared Kendall to Linda evangelista ……

— . (@Artdeco__) August 11, 2016

It's bad enough Kendall Jenner got the September cover, but to compare her to Linda Evangelista is just insulting to all involved

— Kiera (@UnderYourPorch) August 11, 2016

Talk about rubbing salt into the wound. But then again, is it really Vogue’s fault that people are so salty over a single magazine cover? No, Kendall might not be the perfect supermodel – but she gets people talking in a way that a safe option like Edie Campbell, Gisele or (God forbid) yet ANOTHER Kate Moss cover would not.

If anyone can prove that all press is good press, it’s the Kardashian clan. And hey, at least it isn’t Kylie.

Yall being mad isn't gonna make Kendall disappear from the cover

— linda (@justinskendall) August 11, 2016