Cheery Hi-5, a snobbish Poop and a conflicted Meh have starring roles in the animated The Emoji Movie, which imagines a world inside cellphones where emojis rebel against portraying just one emotion all their lives. Yet the dozen or so people who select and release the tiny, ubiquitous characters globally are far removed from the glitz of Hollywood, where the Sony Pictures movie, which begins its global rollout Friday, was developed. The humans who toil in obscurity to shape and approve new emojis are part of the Unicode Consortium, a Silicon Valley-based group of computer and software corporations and individual volunteers with backgrounds in technology, encoding and linguistics. 2,600-plus emojis From smiley faces to thumbs up, there are now more than 2,600 emojis worldwide and, according to a July Facebook report, more than 60 million a day are sent on the No. 1 social media network alone. The consortium approves about 50-100 new emojis every year, not counting the different skin tones for people emoji, after a rigorous application and review process, said Mark Davis, president and co-founder of the group. The latest batch, released in June and reaching phones and other devices in coming months, include a star-struck emoji, an exploding head, a group of wizards, mermaids and a woman wearing a hijab. \u200bSubmissions from everywhere \u201cWe get submissions from all over the world,\u201d Davis said in an interview. \u201cThe hijab emoji came from a Saudi Arabian young woman who is living in Germany who made a very compelling proposal. I\u2019m looking forward to the exploding head \u2014 I think that\u2019s going to be very popular. \u201cPeople need to make a case as to why they think their emoji is going to be frequently used, how it breaks new ground, how it is different from other emojis that have already been encoded.\u201d Logos, brands and emojis tied to specific companies are not accepted. \u201cWe also don\u2019t accept specific people. We did encode a cowboy but we wouldn\u2019t encode John Wayne,\u201d Davis said. Some concepts just do not translate as emoji. LOL emoji most popular \u201cAnything that needs a lot of detail to explain or understand is trouble. It\u2019s also hard to make an emoji for something abstract \u2014 like good governance, or a responsible president,\u201d Davis said. Davis said there are 2,666 emojis worldwide. The LOL emoji with tears of laughter is the most popular, according to a July Facebook survey of its 2 billion monthly users, followed by the heart eyes emoji. Italians and Spaniards favor the kissing emoji. The consortium played no part in the making of The Emoji Movie, Davis said, because all of its work is open-source, available to all, and no permission was needed. Nevertheless, he never imagined that the computer-generated punctuation marks that originated in Japan in the 1980s would become Hollywood stars. \u201cThat\u2019s something that never really crossed our minds,\u201d Davis said.<\/p>\n","protected":false},"excerpt":{"rendered":"
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