Birdman’s latest “power move” appears to be signing a deal with Apple Music – something that could prove very costly for the streaming service’s competitors.
According to Music Business Worldwide the Cash Money co-founder has struck a deal for his entire label, which includes artists Drake, Lil Wayne, Nicki Minaj, the Young Money roster and Birdman himself, with a source suggesting the agreement will see Apple air an exclusive documentary on Birdman and Cash Money.
Things get really interesting when you consider Lil Wayne is supposed to be a shareholder in Tidal – the service which received his album exclusively last year – especially considering the tension between Birdman and his “son” Wayne.
its official @thelarryjackson thank you @applemusic Cash Money makes a power move wit @applemusic #BIG BUSINESS #CASHMONEYRICHGANG #lifestyle #MSGLADYS #RESPEK
A photo posted by Birdman5star (@birdman5star) on
Drake meanwhile signed a deal with Apple Music last year, giving the service exclusivity over Views for two weeks, and the deal could mean more of the same for the rest of Cash Money’s artists.
The man in the Instagram picture with Birdman is Larry Jackson, Apple Music’s head of original content, who since leaving Interscope has been a key player in Apple’s growing music empire.
We won’t know for sure what the deal means until the next big Cash Money release, but Birdman hasn’t amassed his fortune without an astute business mind, so whatever it is will be big.