Of all the big moments that grabbed our attention at this yearâs VMAs, Alicia Keysâ no makeup movement was one that surprisingly caused the biggest backlash on social media.
Earlier in the year, the singer wrote a feature for LennyLetter in which she announced that she was no longer going to be wearing makeup, as part of a journey to uncover herself and stop trying to fit societal expectations.
Even taking this into account, some fans and members of the Twittersphere were not happy with her decision to attend this year's VMAs bare-faced.
Alicia stop trying to start this no makeup trend. I'm not with it. You look worn out girl. #VMAs
— KiiingKay (@KiiingKay) August 29, 2016
How mad is Alicia Keyes that she is totally committed to that no makeup thing? #VMAs
— NolaChick (@TheNolaChick) August 29, 2016
"Alicia Keys is taking this no makeup thing too far. It's the #VMAs .. put on some mascara."
— .kelsey. (@KelsoLovelyy) August 29, 2016
Alicia Keys still on her #nomakeup campaign? She could have done a light beat, I think we get the point now. #VMAs
— SAMARA (@Styled_chic) August 29, 2016
Alicia Keys and this no make up thing was okay at first but now she needs to put on some makeup #VMAs
— Zachary O'Neal (@Zachariyah) August 29, 2016
This no makeup thing has gone to far. I'm talking to you @aliciakeys lol. #VMAs
— darlando (@itsmedarlando) August 29, 2016
Since her appearance Keys has taken to the platform to defend herself.
Y'all, me choosing to be makeup free doesn't mean I'm anti-makeup. Do you! ðð pic.twitter.com/Mg0Ug9YA9q
— Alicia Keys (@aliciakeys) August 29, 2016
But weâll let you in on a little secret â¦ most of the men weren't wearing any makeup either.